As part of my plan to grow the Journal of Ord, you may now notice a new link at the top of the page having to do with author resources. If you're interested in some tips for running a book promotion, give it a look. Maybe you'll learn something new. While you're there, maybe you can teach the rest of us something new -- feel free to comment and provide your ideas!
I will be updating that section from time to time as I encounter new ideas. I hope it proves helpful!